I believe that out of all the components on marketing which you should still be creating, all the different assets, all the different platforms, all the different things that you can do in the marketing world, to drive demand and drive interest and to get eyeballs looking in to your product. # 1 thing you should do is to become a content marketing machine, become a media company, be that company that’s putting out on social podcast, YouTube, video, audio, everything that is positioning yourself as a subject matter expert.
– Scott Clary, Host of Success Story Podcast, Founder of ROI Overload
In this episode, Ben Schneider and Scott discuss about what is needed to make a SaaS company successful, how inbound marketing works and how it can help the business. They also discuss about branding, enterprise and social media insights and tips that will help your business become profitable.
Scott is a Sales and Marketing Executive. He is the Co-author & contributor to Finding Sales Success on LinkedIn that was rated as # 1 new release on Amazon. He is a member of the Forbes Business Development Council and Revenue Collective. He is also the host of Success Story Podcast.
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